Smell of glamour.

The efforts of British American Tobacco cigarette Vogue Cigarettes firmly linked in the minds of smoking with subtle way lady, secular lions. Until two years ago, this brand image helped retain the position of leader. And then it turned out that the classic style Vogue Cigarettes - the reason for the refusal of young buyers of this brand of cigarettes. From the effectiveness of the BAT on restarts Vogue Cigarettes will determine whether the brand will repeat the fate of Kent, who became the market leader after brand, or "Java Gold," not even uvelichivshey sales.

Rebrendingom Vogue company BAT agreed not to engage in idle traction to the glamour. Segment cigarettes super slims (thin cigarettes with a diameter of about 4.5 mm) was evolving rapidly. According to estimates of industry analysts Internet portal Russian tobacco "if last year in Russia were sold 6.27 billion cigarettes class super slims, this year may be weaker sex Trump has 9.5 billion pieces. On the heels BAT, the leader segment occurred uncompromising competitors. For example, Esse cigarettes produced by the Korean company Korea Tobacco & Ginsen, for a year and a half almost caught up with the Brits in the physical volume of sales in Russia.